The environmental impact of fast fashion


You probably already imagine that Sustainable Fashion aims to reduce pollution and the abuse of resources on the planet by conventional or fast fashion. But what exactly are we trying to avoid? Here we explain in detail the biggest shames of the fashion industry.

Perhaps no one has told you before, but thank you for betting on Sustainable Fashion and trying to make the planet a cleaner place.

bloi-marca local

20% of pollution comes from the textile sector

Bet on local and certified brands

As you know, many of the big brands have moved their factories to other countries. Not only for reasons of costs in production (working conditions far from decent). If not, the laws that control environmental impact in these countries are practically null. This allows textile factories to dump production wastewater directly into the river without any prior treatment.

The lack of regulation allows the water to be polluted with toxic substances (lead, mercury ...) that are super harmful to the ecosystem and that eventually also end up in the sea. As well as the use of pesticides for cultivation that leak into groundwater.

When you buy local or certified clothes, you guarantee to minimize the environmental impact of your clothes thanks to the control of production within the EU and the certification controls of your clothes.

see local brands >

IAIOS-marca local

1.5 billion liters of water per year

Go organic and recycled fabrics

Every time a garment is manufactured, there is a considerable waste of water. Traditional cottons use large amounts of water. Taking into account that most of the crops are located in countries such as India or Bangladesh, there is an overexploitation of the area, deserting areas and expropriating the inhabitants of a resource as precious and necessary as water.

Organic tissue cultures use less water resources to manufacture. And above all, the use of recycled fabrics that in this way avoids cultivating the raw material again to create new fabrics. Also highlight the new generation of fabrics (such as Tencel), with closed production circuits... very TOP!

see organic fabrics >


Only 15% of clothing is recycled

Choose quality vs quantity

The fast fashion craze has integrated the concept of throwaway into clothing. Turning the world into a huge landfill where around 8 tons of clothes are thrown away per second.

In addition, the raw material of these garments tend to be synthetic ... more plastic. Which turns a T-shirt into a 200-year-long waste to decompose.

The least we can do is bet on the quality of the fabrics to ensure that the garment that you have decided to take home, lasts as long as possible in your closet. Also when you buy organic fabrics you bet on biodegradable waste. And if you bet on recycled fabrics, then I don't even tell you.

see clothes made with recycled materiales >


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